Odlo was founded in Oslo in 1946 by Odd Roar Lofterød Senior who was the driving force of the company until 1979. His favourite saying was “always make sure you’re one step ahead” and this is still one of the corner stones of the company.
Lofterød gained fame when he designed a groundbreaking speed-skating suit for his son. Soon top athletes were keen to try the warm and stretchy suit and the Odlo success story began.
Continuous innovation and research is an important part of Odlo. The company has incorporated odour-reducing silver ions in all its underwear and invented the first ever seamless underwear to be made from 100% recyclable material. Odlo’s newest innovation is Ceramicool, a cooling technology that reduces skin temperature by up to 1°C.
Every range of Odlo clothing is designed from the “skin up”, because athletes can only really enjoy their sport and perform at their very best when they feel good and comfortable in their clothing.
Odlo offers high-performance sportswear for runners, fitness addicts, bikers, cross-country and alpine skiers, Nordic walkers and outdoor enthusiasts for all ages in every season.